SOFT SAVING IS ABOUT FREEDOM, NOT FRUGALITY

Soft Saving Is About Freedom, Not Frugality

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, save strongly, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term accumulation, this generation is prioritizing balance, well-being, a

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